ZKCG commits itself to building a core competitive strength that combines science with innovation, and management system .It sticks to related applicable concepts that “uplift the quality of living standard and reduce the costs of living with the help of technologies ”. By integrating the expertise of relevant outstanding experts from home and abroad, the company takes the lead in application of innovative technologies and has mode a number of achievements: the first large ecology-friendly scenic lake in shanghai; the country’s first energy supply mode that uses the business location of a public enterprise, which has become s technical achievement recognized in the country’s real estate circle as “a new record for the Chinese enterprise”.

The Zhongkai people believe that accumulation of corporate wealth lies in the recognition of Zhongkai by the society, and in the trust of Zhongkai by its customers. The enterprise should constantly reward and progress with the society achieve real sustained development .For this purpose, Zhongkai has been playing an active part in projects that enhance public welfare .It has so far sponsored a number of such projects which include: the construction of science leisure streets jointly with the government; contribution of 15 million to a residential relief fund for those who have difficulty affording a house; contribution of a million yuan to Shanghai, Civil administration through jin’an Government of Shanghai , to combat SARS. With honesty and credibility as the core values of its business, ZKCG has been appraise as “A-type Honorable Enterprise of Shanghai for tax payment” by Shanghai Municipal State Taxation Bureau and Shanghai Land Taxation bureau. It also won honorable titles like “Top-100 Creditable Enterprises in the Reality Industry of China”.

Zhongkai’s starting point for corporate behavior is creating value for the customer. It holds that what is offered to the customer is not merely the product but a need for development, and satisfaction from creation of value .A benign cycle can be realized by establishing a new customer relation that emphasizes win-win cooperation and interest sharing.

The Zhongkai people believe that the primal force for creating s better tomorrow is brand .It is the perennity of business. To build its brands, Zhongkai has introduced such comprehensive management system as total quality management, control and reconstruction of operational flow, application of innovative technologies. It wins the trust of the customers, the praises of the society, and the support of the government, through serious fulfillment of its promises made to its customers. For this reason, Zhongkai has been rated as “China’s Top 50 reality Brand enterprise” jointly by 27 units which include the China Technology Management Promotion Center under the Ministry of Science and Technology, the Association of Chinese Real Estate industry.